Posts tagged ‘supply chain’

According to WWD Dolce & Gabanna is to cut prices by 10% to 20% without sacrificing its quality or creativity. The change in price will come in effect the upcoming spring season (Spring 2010).

You probably wonder how they are going to do it? First of all, the successful designers always remember about the final consumer. Secondly, the moment of economical uncertainty seems to last longer than expected. Taking the first two into consideration Dolce and Gabbana  decided to work on their pricing structure.

To obtain the price cuts, the designers talked their suppliers and manufacturers into a collective, cost-efficient approach across the entire supply chain. And everyone, from button suppliers to mills to manufacturers, is doing their part, stressed the designers. In addition, the designers’ usual selection of hundreds of fabrics was dropped to dozens that will be served up in a more far-ranging palette, while constructions will be simpler. For example, Dolce and Gabbana worked hard to develop alternative stitching techniques that are innovative, but reduce manufacturing costs.

Here are a few examples: A pair of five-pocket jeans for spring will sell for $450 (for spring 2009 they cost $695); a dress will cost $1,469, down from $2,295; a leather bomber jacket will be priced at $1,499, compared with $2,296, and an iconic stretch silk tulle corset dress will go to $3,589 from last year’s $5,200.

Happy Shopping!

First seen on WWD’s Dolce & Gabbana to Cut Prices by Alessandra Ilari